Take Action
Latest Webinar
Overcoming the Q4 Dilemma
Added Monday, December 1st, 2008
With the focus on closing business by year-end looming, many salespeople struggle to find adequate time to invest in prospecting. Join Jeff Hiromura, Director of Sales and Delivery at Basho Technologies, and learn how your company can get off to a strong start in Q1 with a funnel full of qualified, executive prospects.
Accelerating Deals in Any Economy
Added Saturday, November 1st, 2008
Join Dan Donovan, Director of Sales and Delivery at Basho Technologies, and learn how to gauge the health of the deals in your pipeline and ensure your Q4 forecast comes to fruition.
Prospecting that Yields 21% Response Rates
Added Monday, September 1st, 2008
Does your sales organization know how to prospect effectively to build a robust pipeline? Join John Barrows, Director of Sales and Delivery at Basho Technologies, and learn how you can drive more activity at this critical stage of the sales process and deliver measurable, predictable prospecting results.
Prospecting That Generates 21% Response Rates
What do you do when your boss comes to you and says you need to get more deals into the pipeline? If you're like most salespeople, you jump on the phone and start dialing for dollars. So here's my next question - are you getting responses? How many?
Yes, you must increase activity - there's no question about that. But if you're just leaving messages all day with your name and a huge song and dance about what your company does, you're missing the boat and will not get much response. In fact, the typical response rates for prospecting activity is between 3% and 5%.
The key is to marry your solution/service with your prospect in a meaningful, timely and relevant way. You also need to get to the right people. It's not easy but, at Basho, we not only educate our clients about how to do this, we have launched the Basho Open service that actually delivers content that generates 21% response rates. Now that's much better than the 4% you might get by leaving random messages.
We have a few great events coming up that will discuss the prospecting strategies that really work and will give you insights into how we do it. Join us for:
Executive Breakfast - September 16 at the Westin Tyson's Corner, Falls Church, VA from 7:30-9:30AM
Prospecting Webinar - September 23 at 1:00PM
Then maybe you can tell your boss that you know exactly how to drive more prospects into the pipeline.
Cheers! Renay
Blog Categories
Blog Authors
Recent Blog Comments
I'm in podcast withdrawl due to a perfect storm of a computer crash before hurricane Ike, no power for two weeks, no internet for a 3rd week. Thanks for feeding my need. Great webinar…
Saturday, October 11th, 2008 Read More From This Blog »If you are reading the blog then I hope you are also listening to the Basho Warrior Podcast. If not you are missing so much. You guys do an amazing job at breaking down sales issues. Me, My …
Saturday, October 11th, 2008 Read More From This Blog »Basho Podcast
Field Rep to Field Marshall
Added Monday, December 22nd, 2008
Add a Comment…
You make a great point about our focus on outbound calling activity. While it is extremely important to be disciplined in your prospecting approach, an inbound opportunity is like a piece of gold and should be treated as such. We want to foster the interest that our clients and prospects have in our ability to deliver great sales products and services.
Upon receiving your comments, we learned that you filled out the form to register for the Basho Community and we remain committed to providing you with highly relevant sales resources that will help you generate more revenue. In keeping with this commitment, I know that one of our sales reps has reached out to you and you can always feel free to call in at: 617.714.1700 or to contact me directly at: 617.714.1789.
I hope that we can help you in your efforts to move your deals through the pipeline and deliver greater value to your organization than ever before.
Cheers!
Renay
Guess my disappointment when I have filled out a contact form on your site and called your telephone number 3 times and have yet to have a sales rep speak with me. Maybe they are so happy making outbound calls they don't have time for incoming opportunities.
Color me unimpressed!
PW