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A buyer's resolve (Part One)
Why people actually buy is one of the great sales questions of all time. Whatever the reason (one that I hope to pursue in future posts,) people clearly buy for personal, and often unshared, reasons.
I was thinking about things I gladly spend money on. These are things that I do not actually need, yet I am happy to rationalize their purchase. Furthermore, I am even more likely to buy these products and services from the higher cost vendor - and I remain fiercely brand-loyal. In no particular order, here are 5 things that I happily spend my family's hard-earned money on, with the verdict on who wins.
1 - Drivers to the airport. When I go to Logan Airport in Boston, I use a car service. A pre-arranged Town Car picks me up at my house, helps with my bags, and drives me curbside to my Terminal. All fees (and tips) are invoiced to me monthly. For years, I drove myself top the airport. The parking and gas would be approx $75-100 for a typical 3 day trip. Car service = approx $130. For that money I get hassle free transport, and no wandering around Central Parking in the rain following a 6am red-eye arrival. Advantage: ME.
2. Lawn service. I have a lawn mower. I haven't used it in 4 years. Instead, I have a service cut and maintain my lawn every week. $300 a month is a lot of money, but it gives me 4 hours of precious weekend time for my golf game...err, I mean family. :) Advantage: ME.
3. Dry cleaning. $30 a week so I don't have to iron my shirts. Embarrassing. Advantage: THEM.
4. Shoes, scotch, and stogies. The 3 "S's". Life is hard enough walking around in lousy shoes, and if you are going to indulge in a few vices along the way, enjoy them. Advantage: ME (in a landslide.)
5. Netflix. Order my movies online and don't bother with lines and late fees at Blockbuster. Of course that means that Rocky V sits on the top of my TV for 6 weeks. Advantage: PUSH.
What do these things have in common? Well, clearly I am a narcissist that is more concerned with immediate gratification than sensible frugality. But I rationalize this by thinking that my time is valuable to me, and shouldn't be "wasted" doing things that aren't productive. Or is it....? Next post: 5 things I SHOULD spend money that I don't....
Happy Selling,
Jeff "Chief Basho"
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Let us say 300 $, during college would be unthinkable to be spending on lawn mowing, cos money was less available to you then (or at least iam assuming so).
secondly, you are not really answerable to these $s blown away.
Decisions are tougher when
a:your resources are limited
b: you are answerable to the spending you do.
On the sales side, ;let's say i was working for car rental or the netflix outfit, my only challenge would be identify such citizens as thou and give you the ' you could do more with your valuable time, then cut grass or stand in line" pitch.
And I 100% agree, all buying decisions have a lot (if not total) of personal element to it.
sell away!!
You are the man and seem to have realized that the time you have been given here on the greatest ball of mud in the solar system, galaxy and universe is more valuable than things of triviality that will ultimately bless others. (because they are working in capacities to supply these desires in order to take care of their families and livelihood) Narcisstic? Not at all! My wife recently reminded me that whatever you spend your time on is an extension of your value to this earth. Cutting the grass makes you worth between $25 and $50 bucks an hour depending on the size of your lawn. Driving yourself to the airport makes you worth even less... not to consider the stress. The shoes I go with all the way but the Scotch and cigars I will pass on. (personal preference and no implication attached) I will triple up on the Netflx... actually Blockbuster five minutes from my house and I will continue to drive since it's faster than running.
Edward
Check out my cold calling blog at www.coldcallclosing.blogspot.com and tell me what you think I can do to improve as I am hoping to become expert like you guys at Basho. BTW, love the podcast!