The 3 Keys to Effective Networking: Part 2

During our last post, we mentioned that one of the key techniques for effective networking is "sizing up a room." If you are at a large-scale event with hundreds of people, this is the only way to target the right prospects. So how do you do this?

• Use the event organizers. These people have the inside scoop on the attendees. They will know who is in attendance, who the sponsors are and will probably be able to provide you with a list of names. You can also look for the tables that are reserved for sponsors.
• Attendees who are together in groups are usually from larger companies.
• When seeking out the executives in your targeted organizations, look for individuals who are well-dressed (but usually not in suits). Executives generally peruse these events unencumbered by binders, books, etc. so keep that in mind as you scan the room.

In my next post, I will explore techniques for effective discussions, getting referrals DURING the networking session, as well as an easy way to "politely disengage" from conversations once you have attained your contact info and referrals.