There Are NO Slow Months in Sales

It's December. With holiday parties and vacations on everyone's mind, it is no surprise that many salespeople explain to me that December is a "slow month" for them. I hear the same thing about August when many people take their summer vacations.

When I hear this, I always say the same thing: there is no such thing as a slow month in sales. For those salespeople who tell me this, I challenge them to recognize what I have always known; if you take advantage of what is perceived as downtime and spin up your sales activity, you may just end up having the most successful months of your career.

Why? For a number of reasons:

1. Your competitors are not calling on your prospects as frequently.
2. People are generally in a good mood during this time of year and may not be as bogged down with meetings and travel.
3. Your prospects may have money to spend now that it's the end of the year. Why not be in the right place at the right time when they do?

So use this time to get on the phone with prospects and reconnect with your existing clients. Take advantage of the remaining weeks in 2006 with increased activity and you may just push your sales numbers over the top. What a great way to end the year and begin a successful 2007!